The conservation of cultural heritage is a crucial factor in the long-term prosperity of a city. Not only does cultural heritage ensure the diversity and uniqueness of the city, it also helps to strengthen the residents’ sense of place and civic pride. The biggest challenges to heritage conservation in Hong Kong are limited developable land, current land policy and a growing population. These are further hampered by a lack of leadership, a lack of long-term design vision and a mismatch of resources and legislation. It is clear that Hong Kong is in critical need of a comprehensive heritage conservation strategy.